Terrence Murphy Companies Expands into East Texas with Two Crumbl Franchise Locations
August 11, 2025
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Terrence Murphy Companies, widely recognized for its innovation and success in real estate and business development, is taking a sweet step forward with the acquisition of two Crumbl franchises in Lufkin and Longview, Texas.
This move marks the company’s first foray into the gourmet dessert space, aligning with its vision to diversify and inspire community-focused entrepreneurship across Texas.
These new locations are poised to bring Crumbl’s signature rotating menu of oversized, freshly baked cookies to East Texas, satisfying cravings one pink box at a time. But the story behind this venture is more than just business—it’s personal, and it all starts with the next generation of visionaries in the Murphy family.
The idea to dive into the world of cookies didn’t come from a boardroom—it came from a conversation at home. Teryn Murphy, the daughter of Terrence and Erica Murphy, sparked the idea during a casual family moment.
Inspired by her love for Crumbl’s unique experience and her growing passion for business, Teryn pitched the concept with the kind of confidence and clarity that made it impossible to ignore.
Terrence, a seasoned entrepreneur and former Texas A&M football star, saw it not only as a compelling business opportunity but also as a chance to encourage his daughter’s entrepreneurial mindset.
With established Crumbl locations now thriving in both Lufkin and Longview, Terrence Murphy Companies is already seeing the impact of their latest venture. These stores have quickly become community favorites, drawing in locals for their weekly cookie cravings and creating a fun, family-friendly dessert destination.
Each location delivers the full Crumbl experience—from the open kitchen where cookies are baked fresh in real time, to the ever-changing weekly menu that keeps customers coming back for more. The signature pink boxes have become a familiar (and delicious) sight around town.
For Terrence Murphy Companies, this isn’t just about serving cookies—it’s about building something lasting. The Crumbl stores in Lufkin and Longview serve as platforms for local job creation, community involvement, and mentorship opportunities that align with the company’s larger mission of empowering future leaders. A Fresh Chapter for Crumbl in East Texas
Crumbl has already made its mark in Lufkin and Longview, and now these beloved locations are entering an exciting new chapter under the ownership of Terrence Murphy Companies.
As the new franchiser of the existing stores, Terrence Murphy Companies brings a renewed vision and entrepreneurial energy to the brand’s presence in East Texas. Known for creating opportunities and building community-focused businesses, the company is committed to elevating the Crumbl experience while continuing to serve the loyal cookie lovers of Lufkin and Longview.
The transition marks more than just a change in ownership—it reflects a deeper investment in the local community, with plans to grow the impact of these stores through mentorship, job creation, and a continued focus on quality, service, and innovation.
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